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Sun Chemical to Raise Prices on Inks in Brazil

Driven by continued rise in the cost of certain raw materials and weakening of the real

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Faced with the continued rise in the cost of certain raw materials and a weakening of the real, Sun Chemical will increase prices on May 1, 2012 in Brazil on:

• Solvent-based white inks by 5 percent plus 3 percent according to currency variation.
• Solvent-based color inks by 3 percent plus 3 percent according to currency variation.
• Water-based inks by 5 percent plus 3 percent according to currency variation.
• Sheetfed offset inks by 5 percent plus 3 percent according to currency variation.
• Varnishes, primers, and additives by 3 percent plus 3 percent according to currency variation.

“Due to the continuing volatility in the supply chain and the continued rising prices of such raw materials as Titanium Dioxide and crude oil, this price adjustment is necessary,” said Gregory Lawson, president, Sun Chemical Latin America. “Sun Chemical is committed to continue in its efforts to maintain the lowest possible raw material, manufacturing, and logistics costs, and this announcement is the absolute minimum price increase we could incur. Our supply and technical teams are continuing to work through this global instability to deliver the highest-possible value and enhanced competitive edge for customers.”

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